It is very important that you enable your web site to be optimized for search engines. One very important tip is that you choose 2 good keywords a user types in the search bar that will trigger your web site in the search results. In order to choose good keywords, you need to make sure not to use words that are too popular and try not to choose more than 2 keywords. Finding the best keywords for your web site will allow for your chances of getting the most traffic on your web site to increase.

Another tip to optimize your web site for search engines is to write and intriguing web site title. Your web site title is what the user sees when your web site pops up in their search results so you’ll want it to be related to your content and captivating to users. Lastly, one other great tip is to add an abundance of content to your web site. The more pages your web site has the the more hits you can gain for a a certain keyword.

https://www.sitepoint.com/skool-search-engine-success/

http://www.goodwill.org/

This website practices poor design because the navigation bar is unclear. At the top of the page there’s a lot going on, it’s very cluttered and confusing for users. There’s a lot of links to different pages to click on, and although the site uses drop down menus it’s still hard to find what you’re looking for. The color scheme for the web site is for the most part consistent, except when you start to scroll down. There’s 4 tabs so click on that are four differnet colors that are not consistent with the theme. Lastly, the font styles and sizes are inconsistent making the web site look disoriented.

https://us.shein.com/

This web site practices poor web design as well because at the top of the page it’s very busy. The font size for the navigation bar is very small and when you hover over one of the tabs, a drop down menu comes down and covers most of the screen which is distracting. There’s 2 different navigation bars and underneath are links to coupons and promotions with a huge graphic following that. It looks very overwhelming for users. There’s one huge coupon that stays on the screen as you scroll until you close it yourself, hiding a lot of content. This site also uses various font sizes and styles , overall making the site look unorganized.

https://www.cornell.edu/

The name of this website is Cornell University. The target audience for this website is college students seeking to attend or who want to attend this university. This website uses a responsive web design where the screen fits onto different screens of different devices such as a desktop site, a tablet device and a smartphone device. Some similarities between the different designs would be they all have the same content, and menu options. Some differences would be the way the navigation bar is set up. The tablet and smartphone both have a menu tab you press on and it gives you a list of the different pages to go to, while the desktop has a navigation bar with the different tabs to choose. One way the display has been modified is the way the background picture looks. The background picture on the desktop is the main focus on the screen, while on the tablet and smartphone, because the screen is condensed, the user can see the picture and all the info. Another way the display has been modified is the tablet and desktop both have videos on the main page you can click on, while the smartphone doesn’t.

The website does meet the needs of the target audience in all three devices. All the information is covered in all three devices, just displayed a little differently. One way the website could be improved is if they changed the font color so it’s easier to read against some of the pictures. Another improvement could be to keep the drop-down menu’s design consistent. Lastly, place more important information first when the user is scrolling.

https://designmodo.com/flat-design-principles/

This website describes the use of flat web design through five distinct characteristics. The first is no added effects, meaning no drop shadows, bevels, embossing, gradients, or other tools to add gradients. Second is simple elements, elements such as buttons and icons are often used with flat web design. Third, focus on typography. Type should be bold an worded simply. Fourth is to focus on color. Flat web design tend to use colors that are more bright and colorful. Lastly the website describes flat web designs to be of a more minimalist approach.

https://www.nike.com/

This site is appealing to me because the graphics are big and eye-catching, it’s clean and not clunky, and the tabs to different pages of the site are easy to locate and read. I would encourage others to visit this site because it is very easy to use and navigate, there’s even a search bar to help you search for what you are looking for.

http://www.freearcade.com/

This site is unappealing to me because the site is condensed on the screen, the graphics are small and blurry, and the links to play a game are underlined which makes the text hard to read. To improve this site I would add better graphics and make the text a little bigger. I probably wouldn’t encourage others to visit this site because it requires adobe flash player and the search bar doesn’t work.

The site onehappycampernj.org is a site to help families of the greater Metro-West New Jersey find a Jewish summer camp. It is a free resource that allows you to connect to numerous Jewish camps and summer programs. I think the site reaches to its intended audience because it tells users very clear who the site is for and what their mission is. This site is not very useful for me because it’s not my culture.

One interesting fact of issue that this site addresses is how hard is it for Jews to engage and learn more about their culture and beliefs. I would encourage others to visit this site if I knew it pertained to them. The site is very useful, it gives users the opportunity for free advice and gives a detailed list of more than 50 camps. One thing that could help this site improve is if the site allowed the user to type in their zip code so that it could find the nearest camp to the user.

Thanks for joining me!

Good company in a journey makes the way seem shorter. — Izaak Walton

My name is Alyssa Gonzales and I am 22 years old. I am going to school for computer information systems and I am almost complete with my double associates. I am currently employed at a resale store called Another Season.

Some sites that have interesting features to me would be

netflix.com

pandora.com

gymshark.com

Netflix’s site is very easy to navigate. I love that I can watch multiple episodes from a certain show, turn it off and go days without logging back on and I won’t lose my place of what episode I left off from. The site also keeps up with what kind of shows you like and you can search by category. The site is very organized

Pandora is another site that’s very easy to navigate. My radio stations I create are on the left side of the screen and on the right is the music I’m currently listening to. It’s very easy to search and find new music. With all the different stations and categories to choose from the site doesn’t look cluttered or confusing. It’s very straight forward.

Gym shark’s site makes shopping very easy. The main page you open up to is a huge cover photo that makes the site very intriguing, At the top of the page are tabs you can click to choose different categories of clothing. The site has a very clean and simple but fascinating look.